Privacy Policy

Last updated: September 24, 2026

This policy explains how Guse LTDA (CNPJ 47.758.713/0001-82, Brazil) handles information when you use the CheerUp iOS app or this website.

1. Who We Are

Guse LTDA, CNPJ 47.758.713/0001-82, Brazil, is responsible for personal information described in this policy. Contact: contact@guseapp.com.

2. Information We Handle

Screen Time selections: CheerUp uses Apple's Family Controls and Screen Time APIs to apply shields to apps and categories you select. Selection tokens and blocking settings are kept on your device and in the app's shared local storage; they are not uploaded to CheerUp's servers.

Exercise history and settings: completed workout sessions, exercise type, repetition or duration totals, challenge settings, and streak calculations are stored locally on your device.

Account information: if you sign in, our account service handles information such as your email address, account identifier, and authentication/session data.

Purchases: Apple processes App Store payments. We may receive subscription product and entitlement status, but not your payment card details.

Diagnostics and notifications: if Firebase services are configured in the app, Firebase may receive app analytics events, crash diagnostics, and a push notification token when you enable notifications.

Website: the site stores your cookie preference. Google Analytics may be used only after you consent through the cookie banner.

3. On-Device Processing

Camera-based exercise counting uses Apple's Vision pose detection on your iPhone. Camera frames are processed on the device and are not uploaded to CheerUp. Motion sensors are used on device for supported exercise counting. The app may request microphone access alongside a camera session, but it does not record audio.

Screen Time selection tokens are not uploaded to CheerUp's servers. Apple controls the Screen Time authorization and shield APIs.

4. How We Use Information

We use account information to provide sign-in and account services, purchase information to enable subscription features, and optional diagnostics to understand crashes and improve the app. Local exercise and blocking data power CheerUp's features on your device.

We do not sell personal information or use it for targeted advertising.

5. Service Providers

Depending on which services are enabled, information may be processed by: Apple for Screen Time authorization, App Store purchases, and push notifications; Guse LTDA's account service for authentication; Google for optional Firebase analytics, crash reporting, or messaging; and Google Analytics for website analytics when you consent. We may also disclose information when required by law or to protect rights and safety.

6. Storage and Retention

Screen Time selections, app settings, and workout history remain on your device unless a feature clearly says otherwise. Account data is kept while your account is active and handled under the account service's retention and deletion process. Apple retains purchase records under its own policies. Optional Firebase data follows the relevant Firebase project settings.

7. International Processing

Guse LTDA is based in Brazil. Some service providers may process information in other countries, including the United States. Where required, we use appropriate safeguards for international transfers and comply with applicable data protection law.

8. Cookies (Website)

The website uses a necessary cookie to remember your consent choices. Google Analytics cookies are used only if you consent. You can change your preference through the cookie controls. The CheerUp app does not use website cookies.

9. Notifications

If you enable notifications and the messaging service is configured, a device push token may be processed to deliver notifications. You can turn notifications off in iOS Settings.

10. Account Deletion

If you have an account, use the account controls in CheerUp where available or contact contact@guseapp.com to request deletion. Deleting the app also removes locally stored app data from that device, subject to iOS backup settings. Some transaction or legal records may need to be retained.

11. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of personal information, withdraw consent, or complain to a data protection authority. Contact contact@guseapp.com to make a request. We respond within the period required by applicable law.

12. Children's Privacy

CheerUp is not directed to children under 13, or the minimum age required in your country. If you believe a child has provided personal information, contact contact@guseapp.com.

13. Security

We use reasonable safeguards appropriate to the information and services involved. No method of transmission or storage is completely secure. Report a security concern to contact@guseapp.com.

14. Brazil (LGPD)

Under Brazil's LGPD, you may request confirmation of processing, access, correction, anonymization, blocking, deletion, portability, and information about sharing, as applicable. Contact contact@guseapp.com. You may also contact the ANPD at gov.br/anpd.

15. Changes to This Policy

We may update this policy as CheerUp changes or legal requirements evolve. The latest version will be posted on this website with its updated date.

16. Contact

Guse LTDAcontact@guseapp.com

This policy describes the app and services currently documented in the CheerUp project. Review and update it when data practices, service providers, or app features change.